Digital Fundamentals Analytic
Without big data analytic, companies are blind and deaf, wandering out onto the web like a deer on freeway.
- The first step of creating a measurement plan should be:
Your key performance indicators (KPIs) are not automatically tracked as a goal in Google analytic. You must set up your goals once you identify the KPIs you want to track.
In Google analytic, “Attribution” commonly refers to assigning which market channels get credit for conversions.
Google analytic metric:
- Defining your overall business objectives.
Google analytic dimension:
- Average time on page
- Goal conversion rate
By default, Google analytic user session ends once the user is inactive for 30 minutes or more.
You can permanently exclude website traffic from your internal employees in Google analytic report by creating a filter in the admin setting and apply to your report view.
The standard Google analytic campaign variables:
- Event category
- Ad content
Event tracking code help to track interacting that happen within a page of your website e.g. downloading a PDf.
Reason for implementing e-Commerce tracking in addition to goals is:
Site search report allows you to identify the terms visitors use to conduct searches within your site.
- To see which campaign lead to the sale of particular products.
- To track revenue generated by the website.
Monitor, engage and be transparent; those have always been the keys to success in the digital space.
Analytics Academy Answers – Google Analytic